Cookie Policy
Last updated: October 1, 2025
This Cookie Policy explains what cookies are, how we use them on the House on Fire website (www.wehoufi.com) and the choices you have regarding their use. We are committed to transparency and compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
You are in control of your cookie preferences and can update them at any time.
What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the website recognise your browser, remember your preferences, and improve your browsing experience. We may also use similar technologies — such as cache tools, tracking pixels or scripts — which serve similar purposes.
Types of Cookies We Use
We use several categories of cookies on our website, including:
a. Strictly necessary cookies
These are essential for the website to function properly and cannot be turned off. They enable core features such as:
- basic security and accessibility,
- language settings (WPML Multilingual CMS),
- contact forms (Contact Form 7),
- remembering your cookie preferences (CookieYes | GDPR Cookie Consent).
b. Functional cookies
These cookies enhance your experience by remembering your preferences and optimising website performance. For example:
- storing your language settings,
- improving page load speeds through caching (LiteSpeed Cache).
c. Analytics cookies
With tools such as Google Analytics and Google Tag Manager, we collect aggregated and anonymised data, including:
- the number of visits and unique visitors,
- time spent on pages and session duration,
- most viewed articles and sections,
- approximate geographic distribution of visitors,
- categories of user interests.
This data helps us understand how the platform is used and allows us to improve our content and services.
d. Marketing and third-party cookies
Our website may display or embed content from third-party services, including:
- social media platforms (Instagram, TikTok, X, YouTube),
- sharing tools (Facebook, LinkedIn, WhatsApp, Viber, Email),
- embedded media and interactive content,
- payment platforms such as PayPal (used for donations and voluntary support; cookies are only loaded once consent is given),
- occasional advertising or partner campaigns.
These third parties may set their own cookies and collect data in accordance with their respective privacy policies. These cookies are only activated if you give your explicit consent.
How We Use Cookies
We use cookies exclusively to:
- ensure the proper functioning of our website,
- optimise loading times and overall performance,
- measure traffic and inform our editorial planning,
- enable interaction with social networks and external platforms,
- provide advertisers and partners with aggregated, anonymous insights.
We never use cookies to personally identify or profile users without your explicit consent or unless legally required to do so.
Your Choices and Control
When you first visit our website, a banner (powered by CookieYes | GDPR Cookie Consent) will appear, allowing you to:
- accept all cookies,
- reject non-essential cookies,
- customise your preferences in detail.
You can review and update your preferences at any time by clicking on “Cookie Settings” or reopening the cookie banner.
Additionally, you can manage or delete cookies directly through your browser settings. Please note that disabling essential cookies may impact the functionality of the website.
Data Protection and Your Rights
Any data collected via cookies is processed in accordance with our Privacy Policy. Under the General Data Protection Regulation (GDPR), you have the right to:
- be informed about the types of cookies we use,
- give or withdraw your consent at any time,
- request access to, correction, restriction or deletion of any personal data associated with cookies.
If you have any questions or concerns about how we use cookies, feel free to contact us at: hey@wehoufi.com