Impressum
House on Fire is an independent digital publication showcasing original essays, reviews, criticism, commentaries and columns on society and politics, culture in its many forms, the world of fashion and style, and the thoughts, struggles and reflections that make us human.
This publication is not a news outlet and does not carry breaking news or short reports.
The platform is also branded as houfi, a shortened form of House on Fire. Both names are used publicly and professionally to refer to the same platform.
The platform is run as an independent initiative by a private individual based in the Republic of Serbia, who holds full legal and editorial responsibility.
Website Owner and Responsible Person (as per Article 50 of the Serbian Law on Public Information and Media):
Bojan Novaković
jannovak@wehoufi.com
Editorial Responsibility:
Editorial control and legal responsibility rest with Bojan Novaković, Editor-in-Chief and lead author, who acts in accordance with applicable domestic and European legal frameworks. These include the Law on Public Information and Media of the Republic of Serbia, the EU Audiovisual Media Services Directive (AVMSD), and the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679), all in service of safeguarding journalistic integrity, freedom of expression, and the public interest
houfi welcomes guest contributions that align with its editorial values. All published articles are original works and reflect the views of their respective authors. Committed to diversity and freedom of expression, houfi fosters a space for interpretation, dialogue, and meaningful community engagement.
Website Development and Visual Identity:
All technical aspects of the development and implementation of the House on Fire website were managed by Dejan Krstić:
+381665005346 / WhatsApp
The conceptualisation and realisation of the visual identity and branding were carried out by Vuksan Madić:
@vuksan.design // Instagram, TikTok
A huge thank you to Dejan and Vuksan for their exceptional effort, patience, creative input, and professional dedication in building the House. This platform owes its quality to their expertise and ideas. We deeply appreciate every moment they invested to make this project truly outstanding.
Visuals and Illustrations:
The cover illustrations and visuals featured on this website have been partially generated using artificial intelligence tools — Midjourney and OpenAI — combined with human creative input, editorial oversight, and contextual refinement. They are used solely for editorial, illustrative, and aesthetic purposes, with no intention to infringe upon any individual’s rights, identity, or intellectual property.
If any visual content is deemed potentially problematic or harmful, we encourage you to contact us by email so that we can review the material and, if necessary, remove it: hey@wehoufi.com
Copyright and Use:
Unless otherwise stated, all content on this site is original and protected by applicable copyright laws. Any republication or reuse of written material or images requires prior written permission.
Legal Notice:
House on Fire currently operates as a digital platform managed by a private individual. Should there be significant audience growth and/or the establishment of commercial partnerships, the owner will undertake the necessary legal registration in accordance with the applicable legal framework of the Republic of Serbia.
Collaborations and Commissioned Work:
House on Fire is open to collaboration with individuals, associations, organisations, companies, and brands whose values and objectives aligned with our editorial vision. As an independent initiative currently led by a private individual, all potential partnerships are considered on a case-by-case basis and may be formalised through authorship agreements or other forms of flexible engagement compliant with applicable legislation.
For all collaboration proposals, partnership enquiries, sponsored content, or campaigns opportunities, we invite you to visit Help Us Build the House and get in touch via: hey@wehoufi.com